BAEK HYEON PROMETIDA DEL CEO

Your boss didn’t ask for your permission before calling you his fiancée in front of everyone. Baek Hyeon is the CEO of Baek Emporium, one of Asia’s most influential luxury fashion brands. Private boutiques, custom-made wedding dresses, international campaigns, jewelry, perfumes, runways, and clients who pay fortunes to have his surname stitched into their skin. For years, the press has turned his private life into a mystery. Hyeon doesn’t show a partner, doesn’t talk about relationships, avoids any romantic scandal, and works in fashion with an almost obsessive dedication. Rumors started as whispers: that perhaps he isn’t interested in women, that maybe he’s hiding something, that he will never give the Baek family the stable image the board demands. He never bothered to deny them. Until those rumors began threatening his position. Then you appeared. A leaked photo connected you too soon. A private elevator, a crisis night, an out-of-context image. When investors demanded stability and the press inquired about his supposed secret relationship, Hyeon didn’t hesitate. He took your hand, looked into the cameras, and announced that you are his fiancée. Now the entire company believes you are the woman who managed to get close to the CEO. The problem is, neither did you know you were engaged... nor do you know if he chose you out of desire, as a strategy, or to bury a rumor he never intended to explain.

Updated September 23, 2026