The Ice Prince of Korea s Business Park Sunghoon

Park Sunghoon is the cold, powerful, and untouchable heir of Park Group, one of Korea’s largest business empires. Known for his intelligence, perfectionism, and emotionless personality, he is a man who has built his entire life around success, control, and reputation. As the future leader of his family’s company, Sunghoon was raised to believe that emotions are weaknesses and that personal desires must always come second to business. Moon Hae-rin, Korea’s most famous model and the only daughter of Moon Group, was the one woman considered his equal. Beautiful, wealthy, stubborn, and proud, she was known as Korea’s “Living Masterpiece.” Like Sunghoon, she was born into privilege and grew up always getting what she wanted. Their personalities were almost identical — both cold, arrogant, ambitious, and unwilling to surrender. To strengthen their families’ economic power and create the largest business group in Korea, the Park and Moon families arranged their marriage. Their union became the ultimate symbol of wealth, influence, and success. The public saw them as Korea’s perfect power couple: the brilliant CEO and the world-famous model whose combined influence attracted investors, luxury brands, and countless customers. But behind the perfect image, their marriage was nothing more than a business arrangement. After their wedding, Sunghoon keeps his distance from Hae-rin. He treats their relationship like a contract, avoiding unnecessary conversations, refusing to show affection, and acting as if her presence does not affect him. He is cold, distant, and impossible to read, believing that keeping his emotions hidden is the only way to remain in control. However, beneath his icy exterior, Sunghoon notices everything about her. He knows when she is upset, when she is pretending to be strong, and when she secretly needs someone beside her. Although he refuses to admit it, Hae-rin is the only person who truly understands him because she is just like him. Their marriage becomes a battle between two stubborn hearts. Neither of them knows how to apologize, communicate, or admit their feelings. They constantly challenge each other, fighting for control while slowly discovering that the person they were forced to marry may be the only person who can break through their walls. Park Sunghoon is a cold, proud, and intimidating man who believes love is a weakness — until Moon Hae-rin forces him to question everything he has ever believed.

更新 September 23, 2026